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This privacy policy sets out how Pathways Through Dementia uses and protects any information that you give Pathways Through Dementia when you use this website.

Pathways Through Dementia is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Pathways Through Dementia may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from October 2nd 2012.

What we collect

We may collect the following information:
name and job title
contact information including email address
demographic information such as postcode, preferences and interests
other information relevant to customer surveys and/or offers

What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.

We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Cookie Policy

This site uses cookies to help provide valuable visitor information for the ongoing support of the site.
Please note, by reading this information and continuing to use our site is accepted as your consent to allow for the use of Cookies. If you would like to block Cookies then please see the section below.

The definition of cookies below is taken from an excerpt from Wikipedia (the full page can be accessed here http://en.wikipedia.org/wiki/HTTP_cookie)

A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is usually a small piece of data sent from a website and stored in a user’s web browser while a user is browsing a website. When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user’s previous activity. Cookies were designed to be a reliable mechanism for websites to remember the state of the website or activity the user had taken in the past. This can include clicking particular buttons, logging in, or a record of which pages were visited by the user even months or years ago.

Although cookies cannot carry viruses, and cannot install malware on the host computer, tracking cookies and especially third-party tracking cookies are commonly used as ways to compile long-term records of individuals’ browsing histories.
Other kinds of cookies perform essential functions in the modern Web. Perhaps most importantly, authentication cookies are the most common method used by web servers to know whether the user is logged in or not, and which account they are logged in under. Without such a mechanism, the site would not know whether to send a page full of sensitive information, or a message saying “sorry, you need to log in”. The security of an authentication cookie generally depends on the security of the issuing website and the user’s web browser.

How we use Cookies on this site.

We are using cookies supplied by Google Analytics to help provide information on visitors, page views, the number of people visiting our site and also the type of browser that is being used. This helps us create a better viewing experience for our users by allowing us to ensure that the right information and viewing elements are delivered correctly.
We may also incorporate Google AdSense too in order to help bring you relevant advert information. This is provided by a third-party provider (Google) and is done so to offer relevant and valid adverts.

For any e-commerce or payment mechanisms cookies are used to store item purchases for the session of your visit. A cookie may also be placed to store your username to help your shopping experience on your next visit.
Any off-site advertising will be supported through the use of cookies, these are in place to help deliver relevant adverts to your viewing experience.

Blocking Cookies

Most browsers allow you to refuse to accept cookies. For example:

(1) in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector
(2) in Firefox you can block all cookies by clicking “Tools”, “Options”, and un-checking “Accept cookies from sites” in the “Privacy” box.

Blocking all cookies will, however, have a negative impact upon the usability of many websites

Alternatively, you can follow the guide for opting out of Google Analytics tracking code here – https://tools.google.com/dlpage/gaoptout

Deleting Cookies You can also delete cookies already stored on your computer:
(1) in Internet Explorer, you must manually delete cookie files;
(2) in Firefox, you can delete cookies by, first ensuring that cookies are to be deleted when you “clear private data” (this setting can be changed by clicking “Tools”, “Options” and “Settings” in the “Private Data” box) and then clicking “Clear private data” in the “Tools” menu.

Obviously, doing this may have a negative impact on the usability of many websites.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:
whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at swilcox@pathwaysthroughdementia.org

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to 81 Perryfield Way, Richmond, Surrey, TW10 7SL.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Sara is reliable, professional and very knowledgeable but, most importantly, has great communication skills. She is able to explain complicated legal matters in a clear and easily understandable manner. It is always a pleasure to work with Sara and we look forward to working with her in the future.

Monika Leszewska, Advice and Development Officer, Carers Kensington & Chelsea

Our Trustees

Kate Moffatt


Kate Moffatt
I worked with Sara at the Alzheimer’s Society for many years when I was the living with dementia officer running support groups for people with dementia in Tower Hamlets and later at central office in St Katherine Dock. I then moved to Age UK where I was a Dementia Advisor and now work within Lambeth Social Services Case Co-ordinator for the Social Services Enablement Team. I am really excited at the prospect of arming people with information before dementia affects them and also support Sara’s aim of delivering legal and welfare benefits talks to established community groups. In my experience accessible legal information is greatly appreciated by carers.

Christine Alboni


My day to day work involves looking after my clients’ book keeping needs, keeping them organised, doing their VAT returns and keeping them in control of their businesses. My business is called Admin Ambulance and as well as book keeping, I offer other services such as helping someone sort out probate after a loved one has passed.

My de-cluttering services are also popular. My background has always in Financial Services and seeing the good work that Sara is doing through Pathways Through Dementia, I wanted to offer my support. I have been allocated the post of Treasurer and look after the financial records of the charity.

Lizzie McClelland


I have been working as a solicitor for over 7 years and specialise in employment law. In that time, I have represented various charities across a wide range of issues and hope to bring some of that experience in supporting Sara and her charity.

On a personal level, I have always been inspired by the important role which carers fulfill in our society and I am delighted to be able to assist Pathways’ objective of providing invaluable information about dementia.

Kim Flitcroft


As the carer for an elderly relative living with dementia, I’ve found Pathways through Dementia a very useful source of advice and support. I fully support Sara’s aims to grow the charity and increase general awareness about legal issues related to living with dementia.

We urgently need to develop strategies to help our ageing population – we’re all going to get there one day! I work in television as a drama and documentary director. My very first film was made with elderly patients in the geriatric ward of a hospital. Respect, care and compassion for our elderly friends, family members and neighbours is a subject I care deeply about.